Dealers Warehouse's annual winter buying event will now be hosted online. Earlier this year, Dealers Warehouse moved its 40th annual on-campus Trade Show to an online platform - developed in-house - that proved to be an incredible success. Dealers Warehouse has spent time and resources to continually advance this platform and now plans to use this proven platform to host even more online and interactive buying events.
The Snow Show event is typically led by our outside salespeople who meet with dealers on-site at their stores. This year, by utilizing our online event platform, our building materials dealers and OEM manufacturers will be able to access our winter-buy program whenever it is most convenient to them. Dealers will benefit from bonus buys, drop ships, pallet buys – everything we have at a regular market. They’ll be able to click on vendor booths and see a vendor’s products and the vendor’s specials.
It is our hope that this year's Snow Show, the eight annual winter buying program for Dealers Warehouse, will become more successful than ever before through lead generation and increased traffic resulting from this online tool. Our dealers were extremely positive when using the event platform during our August buying event and we are confident that our winter buying event will prove to be even more impressive.
We look forward to seeing our dealers participate in this year's Snow Show from January 11-15. Interactive product specials, educational modules, and prizes from suppliers will be available to all owners and buyers that participate. With over 1,000 dealers registering for our online August event, we believe that this event could be even better!
Dealers Warehouse is excited for what lies ahead not only for our company but for our dealers and our industry. Developing online marketing platforms like these sets us apart in the building materials industry and allows us to better interact with our network of 900+ dealers across the southeast. We hope that the results from this winter-buying event will prove that Dealers Warehouse is committed to adapt to change and invest in the future.
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